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  • Director Marketing and Research at Fiserv
  • Senior Marketing and Research Manager at Fiserv
  • Senior Market Research Analyst at Fiserv
  • Consumer Marketing Manager at Fiserv
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  • Manager, Global Email Marketing - CarRentals.com at Expedia Inc. at Expedia, Inc.
  • Manager, Online Marketing - CarRentals.com at Expedia Inc. at Expedia, Inc.
  • Sr. SEM Specialist at Expedia
  • SEM Specialist at Expedia
  • Program Manager with Entertainment & Devices CSS at Microsoft
SEM, Project Management, Business Development, Omniture, Google Adwords, PPC, MSN AdCenter, Web Analytics, Online Advertising, Search Advertising, Google Analytics, Landing Page Optimization, Advertising, Digital Marketing, Marketing
English, Arabic, Hindi, Digital Strategy, Interaction Design, Creative Strategy, User Experience Design, User Interface Design, Social Media Marketing, Content Management, Design Management, Content Strategy, Branding & Identity, Copywriting, Art Direction, Graphic Design, Advertising, Design Thinking
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  • Account Manager, online advertising and digital marketing, O2O solutions at JobsDB
  • Advertising Executive at South China Media
Business Development, Marketing Strategy, Digital Marketing, CRM, Marketing Communications, International Sales, Strategic Partnerships, Partner Development, Partner Management, Key Account Management, Key Account Development, Accounts Payable, Accounts Receivable, Business Acquisition, International Business
  • Junior PlannerWunderman EMEAJanuary 2016 – Present (6 months)London, United KingdomJunior Knowledge Exchange ManagerWunderman EMEAJuly 2015 – December 2015 (6 months)London, United KingdomMy role at the agency is to ensure that Wunderman network, is equipped with the most in depth analysis of their audiences and client industries to ensure that the most informed strategies and creative concepts are developed. My roles include:Highlighting valuable insights and industry standard within a marketCollecting case studies and displaying the relevant work in a deck for retaining/new business pitchesIn depth research and analysis into specific target audiences and marketsMaintaining an understanding of the industry developments and trendsWaitressWatering HoleJune 2014 – November 2015 (1 year 6 months)-Working the till and providing recommendations on the menu and local attractions.-Promotion of special deals or promotions.-Multi tasking and organising a team to be efficient and friendly.-Dealing with complaints and feedback from customers professionally.-Interacting in brand social media and promotion of events and food.Work Experience.Wild Card PROctober 2014 – November 2014 (2 months)Truro, United KingdomWild Card PR Agency: (Weeks commencing 3.11.14 & 15.12.14)• Producing social media promotional content to increase user interaction and engagement.• Idea generation and research for potential clients.• Organising and updating essential Excel contact database.• Writing press trip itineraries and briefings.• Discovering relevant client and competitor coverage from newspapers and online.• Earn greater responsibility based on my attitude and capability to be creative.My experience at Wild Card provided me with a valuable insight into the PR industry and allowed me to become more confident in my abilities and conviction of ideas. BartenderL2 Nightclub LimitedMay 2012 – April 2014 (2 years)Truro, United Kingdom-Operated the till, served alcoholic beverages and identified over 18 year olds in the only nightclub in Truro.-Promoted new products and deals.-Proposed new strategic marketing and PR ideas to increase footfall in the quieter periods.-Created and shared social media content to promote events and deals.LifeguardHaven HolidaysJune 2013 – September 2013 (4 months)Professionalism was shown and required at all times during lifeguard shifts whilst also being constantly alert and friendly. Occasionally working in the evening in charge of the children’s activities which required a relaxed and fun demeanour. Clean down of the pool and changing rooms at the end of each shift.Sales AssistantSPARMarch 2011 – September 2013 (2 years 7 months)Truro, United Kingdom-Undertook supervisory roles including being a key holder for duration of employment and setting the alarm for the shop.-Maintaining stocked shelves and clear promotional material.-Built up product knowledge and location so could direct and recommend to customers.ProjectsD&AD New Blood AwardsStarting 2015Whilst entering D&AD new blood awards and attending the professional entrants judging week in London, our group decided on the WWF brief. The brief required an attitude change in the target audience aged 14-24 towards our environment. Our campaign introduced a new way of seeing the environment and climate change and encouraged the target audience to see it as a two way relationship. We did this through producing a break up letter from the world in the form of a text using emojis, which relate strongly to the Y and Z generation. This could be replied to in the form of a promise through interactive bus stop advertisements and an integrated Facebook button. These both linked to a Facebook page which tracked the amount of interaction. We introduced a catalyst for the brand that the target audience could relate to and that also shared similar values such as staying connected and friendships- Facebook. Our aim was to prove to the target audience through the process bar on Facebook that their individual actions can make a difference when acting together by each making environmentally friendly promises. With each promise we saw Facebook as not only a catalyst but also a third party brand that would donate a percentage of money for the amount of people who made promises. Team members: Rosie Pond, Henry Steel, Zennen Thomas, Alice Emily SladeRandom House Publishing GroupStarting 2015This project involved coming up with an account planning strategy which aimed to put the passion back into publishing and create a platform for all of James Patterson's future book releases. By conducting in depth research into a specific target audience we were able to develop an insight which encompassed the reputation of James Patterson's story lines: "I can bring the story to life with every page I turn"​. This lead us to create a guerrilla style PR stunt, 'Book on a Bench', which featured a book on a bench in parks and around London that someone would come and read. This would prompt actors to elaborately act out the excerpt of the book being read in front of a public audience and advertise future book events. This would be filmed and used on various online platforms as well as reaching a varied offline audience. Encompassing the insight of bringing the story to life. Other experiential user experiences would be advertised.Through our thorough research, application of creativity, understanding of the target audience and use of the most appropriate media channels our work won best of year 2015, received a grade of 83% and we were chosen to pitch to the client at Havas Media. The pitch at Havas was chosen as the winners by the client and Head of Strategy due to being the most well-rounded and plausible idea which accompanied a professional presentation. Team members: Rosie Pond, Henry Steel, Zennen ThomasGetting Noticed at London Fashion WeekStarting 2014A local digital agency briefed the Advertising Society to come up with a creative concept for how they could get noticed as an agency at London Fashion Week. Considering that the agency was specialised in digital, my group brainstormed ideas to do with London Fashion week and researched whether there was existing digital material for the event. We concluded that nothing existed for people who did not attend the event but still wanted to get involved some how. I suggested we incorporate London Fashion week into one place that is easy for consumers to understand and follow. The final idea was to create an app which included a live feed of the runway shows and backstage photos, with technology to scan London landmarks which presented historical big celebrity news at the particular landmark. We also suggested floor stickers that the app could scan QR codes to present information and live news feeds and also the ability to add consumer contribution in forms of images and videos.My group presented these ideas which were met with positive client feedback. The agency commented on the difficulty of producing an app in the amount of time they had but that they would consider using the idea in the future. This experience allowed me to work under pressure and prepared me in the future to be able to explain a strategic idea clearly and answer questions eloquently from the client.Team members: Rosie Pond, Polly Harris SaundersPublicationsFuture Rising Interview at Future RisingAugust 2015This is an informal interview by Future Rising, a careers network who help students find their place in technology, digital and creative industries. Authors: Rosie PondDonating your data to battle cancerWundermanNovember 2015Internal thought leadership article on Vodafones new charity initiative/technology.Authors: Rosie PondThe Desensitisation and Blocking of Social Media Platforms in Times of CrisisWundermanOctober 2015Internal thought leadership piece on the blocking of social media platforms in times of a crisis and how desensitized we have become to the shocking news and images we see on a daily basis.Authors: Rosie PondFrom Burberry to The White House, get ready to live stream your way through 2016WundermanJanuary 2016Internal thought leadership piece on the predicted trend in digital for 2016.Authors: Rosie PondThe Evolution of the EyeWundermanFebruary 2016A thought leadership piece about how our obsession with being 'always on' and glued to our phone screens will equate to half of the world's population needing glasses by 2050 and the dangers that come with us losing our long distance sight.Authors: Rosie PondSkillsAdvertisingCreative StrategyBloggingMarketingSocial MediaPublic RelationsResearchCreative DirectionTeamworkCustomer ServiceMarketing CommunicationsGroup WorkSalesOnline CommunicationsMicrosoft OfficeSee 5+Time ManagementSocial Media MarketingMicrosoft ExcelMicrosoft WordSocial NetworkingSee lessHow's this translation?Great•Has errorsThanks for your help!EducationBournemouth UniversityAdvertising BA (Hons)Advertising BA (Hons)
  • Junior Knowledge Exchange ManagerWunderman EMEAJuly 2015 – December 2015 (6 months)London, United KingdomMy role at the agency is to ensure that Wunderman network, is equipped with the most in depth analysis of their audiences and client industries to ensure that the most informed strategies and creative concepts are developed. My roles include:Highlighting valuable insights and industry standard within a marketCollecting case studies and displaying the relevant work in a deck for retaining/new business pitchesIn depth research and analysis into specific target audiences and marketsMaintaining an understanding of the industry developments and trendsWaitressWatering HoleJune 2014 – November 2015 (1 year 6 months)-Working the till and providing recommendations on the menu and local attractions.-Promotion of special deals or promotions.-Multi tasking and organising a team to be efficient and friendly.-Dealing with complaints and feedback from customers professionally.-Interacting in brand social media and promotion of events and food.Work Experience.Wild Card PROctober 2014 – November 2014 (2 months)Truro, United KingdomWild Card PR Agency: (Weeks commencing 3.11.14 & 15.12.14)• Producing social media promotional content to increase user interaction and engagement.• Idea generation and research for potential clients.• Organising and updating essential Excel contact database.• Writing press trip itineraries and briefings.• Discovering relevant client and competitor coverage from newspapers and online.• Earn greater responsibility based on my attitude and capability to be creative.My experience at Wild Card provided me with a valuable insight into the PR industry and allowed me to become more confident in my abilities and conviction of ideas. BartenderL2 Nightclub LimitedMay 2012 – April 2014 (2 years)Truro, United Kingdom-Operated the till, served alcoholic beverages and identified over 18 year olds in the only nightclub in Truro.-Promoted new products and deals.-Proposed new strategic marketing and PR ideas to increase footfall in the quieter periods.-Created and shared social media content to promote events and deals.LifeguardHaven HolidaysJune 2013 – September 2013 (4 months)Professionalism was shown and required at all times during lifeguard shifts whilst also being constantly alert and friendly. Occasionally working in the evening in charge of the children’s activities which required a relaxed and fun demeanour. Clean down of the pool and changing rooms at the end of each shift.Sales AssistantSPARMarch 2011 – September 2013 (2 years 7 months)Truro, United Kingdom-Undertook supervisory roles including being a key holder for duration of employment and setting the alarm for the shop.-Maintaining stocked shelves and clear promotional material.-Built up product knowledge and location so could direct and recommend to customers.ProjectsD&AD New Blood AwardsStarting 2015Whilst entering D&AD new blood awards and attending the professional entrants judging week in London, our group decided on the WWF brief. The brief required an attitude change in the target audience aged 14-24 towards our environment. Our campaign introduced a new way of seeing the environment and climate change and encouraged the target audience to see it as a two way relationship. We did this through producing a break up letter from the world in the form of a text using emojis, which relate strongly to the Y and Z generation. This could be replied to in the form of a promise through interactive bus stop advertisements and an integrated Facebook button. These both linked to a Facebook page which tracked the amount of interaction. We introduced a catalyst for the brand that the target audience could relate to and that also shared similar values such as staying connected and friendships- Facebook. Our aim was to prove to the target audience through the process bar on Facebook that their individual actions can make a difference when acting together by each making environmentally friendly promises. With each promise we saw Facebook as not only a catalyst but also a third party brand that would donate a percentage of money for the amount of people who made promises. Team members: Rosie Pond, Henry Steel, Zennen Thomas, Alice Emily SladeRandom House Publishing GroupStarting 2015This project involved coming up with an account planning strategy which aimed to put the passion back into publishing and create a platform for all of James Patterson's future book releases. By conducting in depth research into a specific target audience we were able to develop an insight which encompassed the reputation of James Patterson's story lines: "I can bring the story to life with every page I turn"​. This lead us to create a guerrilla style PR stunt, 'Book on a Bench', which featured a book on a bench in parks and around London that someone would come and read. This would prompt actors to elaborately act out the excerpt of the book being read in front of a public audience and advertise future book events. This would be filmed and used on various online platforms as well as reaching a varied offline audience. Encompassing the insight of bringing the story to life. Other experiential user experiences would be advertised.Through our thorough research, application of creativity, understanding of the target audience and use of the most appropriate media channels our work won best of year 2015, received a grade of 83% and we were chosen to pitch to the client at Havas Media. The pitch at Havas was chosen as the winners by the client and Head of Strategy due to being the most well-rounded and plausible idea which accompanied a professional presentation. Team members: Rosie Pond, Henry Steel, Zennen ThomasGetting Noticed at London Fashion WeekStarting 2014A local digital agency briefed the Advertising Society to come up with a creative concept for how they could get noticed as an agency at London Fashion Week. Considering that the agency was specialised in digital, my group brainstormed ideas to do with London Fashion week and researched whether there was existing digital material for the event. We concluded that nothing existed for people who did not attend the event but still wanted to get involved some how. I suggested we incorporate London Fashion week into one place that is easy for consumers to understand and follow. The final idea was to create an app which included a live feed of the runway shows and backstage photos, with technology to scan London landmarks which presented historical big celebrity news at the particular landmark. We also suggested floor stickers that the app could scan QR codes to present information and live news feeds and also the ability to add consumer contribution in forms of images and videos.My group presented these ideas which were met with positive client feedback. The agency commented on the difficulty of producing an app in the amount of time they had but that they would consider using the idea in the future. This experience allowed me to work under pressure and prepared me in the future to be able to explain a strategic idea clearly and answer questions eloquently from the client.Team members: Rosie Pond, Polly Harris SaundersPublicationsFuture Rising Interview at Future RisingAugust 2015This is an informal interview by Future Rising, a careers network who help students find their place in technology, digital and creative industries. Authors: Rosie PondDonating your data to battle cancerWundermanNovember 2015Internal thought leadership article on Vodafones new charity initiative/technology.Authors: Rosie PondThe Desensitisation and Blocking of Social Media Platforms in Times of CrisisWundermanOctober 2015Internal thought leadership piece on the blocking of social media platforms in times of a crisis and how desensitized we have become to the shocking news and images we see on a daily basis.Authors: Rosie PondFrom Burberry to The White House, get ready to live stream your way through 2016WundermanJanuary 2016Internal thought leadership piece on the predicted trend in digital for 2016.Authors: Rosie PondThe Evolution of the EyeWundermanFebruary 2016A thought leadership piece about how our obsession with being 'always on' and glued to our phone screens will equate to half of the world's population needing glasses by 2050 and the dangers that come with us losing our long distance sight.Authors: Rosie PondSkillsAdvertisingCreative StrategyBloggingMarketingSocial MediaPublic RelationsResearchCreative DirectionTeamworkCustomer ServiceMarketing CommunicationsGroup WorkSalesOnline CommunicationsMicrosoft OfficeSee 5+Time ManagementSocial Media MarketingMicrosoft ExcelMicrosoft WordSocial NetworkingSee lessHow's this translation?Great•Has errorsThanks for your help!EducationBournemouth UniversityAdvertising BA (Hons)Advertising BA (Hons)
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